A collection of commercials and video creative for a variety of marketing campaigns for Nintendo of America.
Uncle Switch
Longform live-action video ad (with :30/:15 cutdowns for media placements) produced for the 2020 holiday gift giving season targeting non-Nintendo Switch hardware owning parents and kids featuring two evergreen Nintendo Switch software titles
Nintendo Switch Our Way — Mario Kart 8 Deluxe and Animal Crossing: New Horizons
Trucker
:30 live-action video ad targeting non-Nintendo Switch hardware owning male adults featuring The Legend of Zelda, an evergreen software title
The Legend of Zelda: Breath of the Wild — Nintendo Switch
Fair and Square
:30 asset-based video ad targeting non-Nintendo Switch hardware owning boys 6-9 featuring the most popular Nintendo software title, Mario Kart 8 Deluxe
Nintendo Switch My Way — Mario Kart 8 Deluxe
The Team
:30 asset-based video ad targeting non-Nintendo Switch hardware owning boys (6-12) featuring a well-known third party software title, Minecraft. Collaborated with Microsft/Mojang on custom Minecraft footage
Nintendo Switch My Way — Minecraft
The Squad
:30 live action video ad targeting non-Nintendo Switch owning kids 8-12 featuring the highly popular third party co-op game, Among Us
Nintendo Switch Our Way — Among Us
Something For Everyone
With Nintendo Switch, there really is something for everyone. These :30 video ads target non-Nintendo Switch hardware owners with the story line of a multi-generational family enjoying classic games with Nintendo Switch
Nintendo Switch Our Way — Clubhouse Games and Super Smash Bros. Ultimate
Nintendo Switch Our Way — Clubhouse Games
Field Notes
:30 CG/asset-based video ad targeting female Pokemon fans 8-12 for the launch campaign for New Pokemon Snap
New Pokemon Snap — Nintendo Switch
Announcers
Longform asset-based video ad enhanced with celebrity golf announcer David Feherty VO. This ad targeted male Nintendo sports enthusiasts for the launch of Mario Golf: Super Rush
Mario Golf: Super Rush — Nintendo Switch
So Much Fun It Hurts
:30 CG/asset-based video ad targeting adult Nintendo sports fans for the launch campaign for Mario Strikers: Battle League
Mario Strikers: Battle League — Nintendo Switch
OMKalen and Ring Fit Adventure
Editorial video ad created in partnership with The Ellen Show’s OMKalen. Produced during the 2020 holiday season for the software title, Ring Fit Adventure
OMKalen: Kalen Gets Ring Fit for the Holidays
Just Roll With It x Animal Crossing: New Horizons
:60 video ad produced in collaboration with Disney Channel’s Just Roll With It lead talent featuring Animal Crossing: New Horizons. Ad was produced for the launch campaign for that software title.
Just Roll With It — Nintendo — Animal Crossing: New Horizons
Super Mario Bros. 35th Anniversary Advertising Campaign
2020 marked the 35th anniversary of the Super Mario Bros. franchise. The brand campaign included a longform testimonial video featuring real fans talking about their memories and love for Mario. The song video came together as an edit after capturing multiple fans candidly humming iconic songs from the game. The out-of-home transit video was a high-impact placement in NYC Times Square subway stations featuring the evolution of Mario games that are still loved today.
Super Mario Bros. 35th Anniversary — Testimonials
Super Mario Bros. 35th Anniversary — Song
Super Mario Bros. 35th Anniversary — OOH Transit Video
Paper Mario: The Origami King Advertising Campaign
In addition to a :30 CG/asset-based video ad for Paper Mario: The Origami King, two :60 commercials were produced in collaboration with Disney Channel to run on their digital properties. These ads targeted kids 8-12 for the launch campaign of Paper Mario: The Origami King.
Paper Mario: The Origami King — Nintendo Switch
Paper Mario: The Origami King — Characters — Disney Channel
Paper Mario: The Origami King — Gameplay — Disney Channel
Roku Co-Branded Pre-Roll
A :06 pre-roll video that ran prior to co-viewing family programs during the awards season (Q1) on Roku to promote Nintendo Switch hardware
Roku and Nintendo Switch Co-Branded Pre-Roll