2014 Sacramento State 5K Fun Run T-Shirt Design



CLIENT
Jason Blessinger, Exercise Physiologist at The WELL (Recreational Sports Facility) at Sacramento State

APPROACH
The marketing campaign and theme for the sixth annual run was distance and how it's measured in relative to running. For example, there are an average of 6,200 steps in a 5K. For the design, I used hand lettering to work in information about the run in the outline of footsteps on the back of the shirt. The front of the shirt remained simple.

Photo by Kenji Enos, Sacramento State

Photo by Kenji Enos, Sacramento State